The Carolina Communicator switched from being a full-length annual alumni magazine to a self-mailing tri-fold brochure, encouraging people to go online to obtain more information and news. This change in format was also an opportunity to refresh the design. The challenge was to include many pieces of information without having them run together, and it was accomplished through smart typography and design organization.
Client: School of Journalism and Mass Communication
Project Type: Self-mailer
Specifications: Tri-fold brochure, 8 x 9 inches