Web Style Guide
Color is essential to the UNC-Chapel Hill brand. The Graphic Identity Standards dictate that the official shade of blue for University publications is PMS 542. With recent advancements in HTML colors, the best online translation of this is #56A0D3. This color should be used as Carolina Blue for all web communications.
The University templates feature Carolina blue primarily, #56A0D3. A secondary color palette — used sparingly as accents — has been established for specific uses and to enhance Carolina blue.
|Carolina Blue||#56A0D3||For solid shapes such as section bars and the UNC logo|
|Accessibility Blue||#5C8CBB||For type on a light background and 1-pixel borders|
|Action Button Color||#4DB24C||Used sparingly throughout the design to call attention to buttons that denotes actions.|