We created a bright and eye-catching design to draw the attention of students, faculty, staff and campus visitors. Although each banner is separated by columns, the gradient of vibrant colors guides the viewers’ eyes from banner to banner. That use of color is enhanced by the contrast of the surrounding neutral-toned buildings, which allows the banners to stand out. For viewers walking across campus, the banners provide a cheerful pop of color that will brighten their day, and hopefully, influence them to get closer and learn more about the School program offerings. For those entering Carroll Hall, they provide a warm welcome and set the tone for an inspiring visit.