Heels on Earth Newsletter


After several years of utilizing in-house resources to produce their annual alumni update, the Department of Geology came to UNC Creative with the desire to create a newsletter that would appeal to a primary audience of alumni and departmental faculty members.


UNC Creative designed a magazine-style newsletter, with a focus on utilizing departmental photography to create a more appealing and visually engaging piece. The overall theme was inspired by the fieldwork conducted by the department. We first created a unique “Heels on Earth” type treatment paired with a simple line pattern that nods to the layers of the earth. A thick textured paper stock was chosen for the cover and a kraft paper pattern printed on top to create an earthy, organic feel without the cost of a premium paper stock. The department received many compliments from impressed alumni and faculty and have chosen to continue working with UNC Creative on this project on an annual basis.


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