Pathways to Practice Logo + Brand
Challenge
Pathways to Practice NC is an online teacher licensure program offered by the NC State College of Education and UNC School of Education. The program is unique in that it is shared equally between the two universities. The Pathways team approached UNC Creative to create a comprehensive identity package that both groups could use to help promote the program. The logo and brand needed to stand alone, but also be complementary to each university and visually equal, without appearing to favor one more than the other.
Result
The brand mark that UNC Creative developed evokes a brick pathway—hallmarks of the physical campuses at both NC State University and UNC-Chapel Hill. The brick shapes form interlocking P’s in Wolfpack Red and Carolina Blue, elevating our respective brands through color and visually articulating the idea of the pathway.
The primary color palette features the main color from each university and is complemented by a neutral secondary palette. A simple pattern is formed by using the bricks from the logo mark and is applied in multiple ways to branded designs.