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Project Description


The University of North Carolina at Chapel Hill is the first public University in the nation one of the world’s leading research institutions. In 2018, we celebrated the 225th anniversary of the University first opening.

To commemorate this important milestone, we developed a visual identity system flexible enough work within the University’s existing ecosystem, which includes the main University logo, individual unit and department logos and the Campaign for Carolina brand. The 225 Carolina logotype was not intended to supersede any previous branding. Its creation was meant to draw attention to Carolina’s foundational past and its possibilities looking toward the next 225 years.

The primary “225” mark consists of italicized, old-style, number figures set in Quarto, that sit atop the word Carolina in small-capped Ideal Sans. The descending curve of the number five draws the eye back toward the word Carolina, keeping the entire logotype form tight and self-encapsulating. This allows the viewer to take in the mark top to bottom, left to right, right to left, or bottom to top. 225 states the number of years since the University’s founding. This mark is meant to be used on its own.

The secondary “years” format of the “225” mark is designed to be used in conjunction with the main University logo and/or the “For All Kind” Campaign for Carolina word mark.

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