Chancellor Carol L. Folt’s 2016 holiday card acts as an arm to the University’s fall “UNC with Me” campaign. The card alludes to the fact that the University (who’s main icon is the Old Well in the center of campus) goes with you wherever you go — even to the far reaches of the world. The front of the card is a custom pattern overlay of pine needles and pine cones (staying true to the North Carolina roots) with navy blue and metallic silver overlays. The inside of the card features a custom die cut of the Old Well with blind embossing of key architectural details. The opening forms a picture frame with three provided images of different cities around the globe that have significant importance to the University. Recipients are encouraged to place their own memories of UNC in the frame and use it as a keepsake.
Client: Office of the Chancellor
Project Type: Greeting Card
Specifications: 7 x 5 inches, Metallic Silver Ink Overlays, Embossing, Die Cut Old Well Photo Insert