Transforming Gifts: How Donors Have Built the Special Collections at Wilson Library highlights gifts both large and small that have made Wilson Library one of the leading special collections in the south. The exhibition’s message is that every gift is unique and has an impact that extends far into the future. This message is especially important considering the University’s Campaign for Carolina. For the design, we chose to use a photograph of Wilson Library, where the Special Collections are housed, and applied graphic elements of the Campaign for Carolina brand (fonts, colors, typography and textures) in order to make it easy for viewers to recognize that this is an exhibit featuring items from donors.