Wood Family Scholars Logo
Challenge
The Wood Family Scholars Program was established in 2014 to make it financially possible for outstanding students to attend the University of North Carolina at Chapel Hill. The Wood Scholars is a close-knit community marked by excellence, exploration and a spirit of mutual camaraderie and support. UNC Creative was asked to redesign a logo for the program that was easily recognizable and help create a sense of community that students would be proud to be a part of.
Result
UNC Creative designed a simple yet elegant mark that was flexible for use across a wide variety of mediums. The design combines the imagery of a tree and shield to form a modern interpretation of a crest, symbolizing the student’s growth and the stability of a community of peers. A color palette of Carolina Blue, navy and white were chosen to give the brand a traditional UNC look and feel. A horizontal logo, badge and brand mark were created to provide easy-to-use assets that could be applied to a variety of materials such as memorabilia, clothing and marketing materials.
